Wednesday, December 28, 2011

Favorite quote from Philip Cheah

"In my 20 years of being in film festivals, I know that it’s IMPOSSIBLE to know what audiences will like or not understand. It’s an illusion to think that audiences can be predicted. This illusion is a legacy of colonialism and imperialism that believes that there are a chosen few who understand the masses more than them, and knows what is good for them.

One of the chief virtues of film selection is honesty and the spirit of sharing. If you honestly like and believe in a film, no matter how strange or foreign it may look, then the only reasonable response is a desire to share this experience with your audience."

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